Maijken Gillihan
MG

Brand Builder · Marketer · Creative Leader

Maijken
Gillihan

I make brands IMPOSSIBLE TO IGNORE.

Big ideas. Smart strategy. Really great work.
And yes, it has to drive the business too.

Nike — A New Kind Of Talent
Nike — Culture, Connected
Nike — Dream Crazy
LiveWire — Electric. Unfiltered.
Nike — Air Max, Brought To Life
LiveWire — Electric. Unfiltered.
LiveWire — LiveWire The Pulse
LiveWire — Electric. Unfiltered.
LiveWire — Electric. Unfiltered.
Nike — A New Kind Of Talent
LiveWire — Tom Cruise — Paris 2024 Olympics
LiveWire — Demand, In Minutes
Millennium Partners — Millennium Tower
LiveWire — LiveWire Malibu Retail Launch
Nike — Dream Crazy
Millennium Partners — Millennium Tower
Nike — Basketball, Elevated
LiveWire — Electric. Unfiltered.
LiveWire — Electric. Unfiltered.
LiveWire — LiveWire S2 Alpinista — Social Teaser
Nike — Basketball, Elevated
Nike — Dream Crazy
All work →

18+

Years building brands

$100M+

Annual marketing budget managed

15

Global markets launched

20+

Global product launches

In The News

Work →
Gear PatrolTom Cruise rides in on a LiveWire at the Olympics ↗2024The Wall Street JournalPharrell x Joopiter x LiveWire ↗2024Ultimate MotorcyclingAnti Social Social Club x LiveWire ↗2024HypebaePUMA x LiveWire at Berlin Fashion Week ↗2024MaximDJ Charlotte de Witte charges up the S2 Del Mar ↗2024HYPEBEASTDr. Woo's “Silent Dancer” custom LiveWire ↗2023ElectrekLiveWire becomes first publicly traded electric moto company on the NYSE ↗2022The New York TimesNike’s Dream Crazy campaign wins an Emmy ↗2019ESPNNike AF1 activation with Kobe Bryant and Kendrick Lamar ↗2017