About
FROM LUXURY REAL ESTATE TO SWOOSHES TO ELECTRIC MOTORCYCLES,MY CAREER HAS NEVER FOLLOWED A STRAIGHT LINEAND THAT'S KIND OF THE POINT.
The story
I’ve spent 18+ years building brands across some pretty different worlds — luxury real estate, hospitality, sportswear and now electric motorcycles. Not exactly a straight line, but that’s what makes it interesting.
I started my career in San Francisco with real estate developer Millennium Partners, working across marketing, events and launches for a mix of hospitality and real estate projects. Most notably, I helped launch Millennium Tower — shaping everything from its marketing and sales experience to cultural events, partnerships and resident programming.
Then came 10 years at Nike World Headquarters. I moved across global communications, marketing operations and brand strategy — managing $100M+ in annual marketing investment, helping shape strategy for Nike’s $15B+ North America business, and ultimately leading Global Kids brand marketing strategy.
Today, I lead global marketing for LiveWire, Harley-Davidson’s electric motorcycle company, across 15 markets. I built a world-class marketing team, shaped the brand from the ground up, and have led multiple product launches and unexpected cultural partnerships. Now, I’m focused on the next challenge: building a culture around electric motorcycles that doesn’t exist yet.
The industries have changed. The thing I love doing hasn’t.
Career
LiveWire
2022–Present
Director, Global Marketing
Lead global brand and marketing across 15 markets, from brand strategy and creative direction to product launches, demand generation, partnerships and retail. Built the global marketing team, shaped LiveWire from the ground up and took the company public on the NYSE as the first publicly traded electric motorcycle company. Led eight global product launches — including one that sold out in 18 minutes — helping establish LiveWire as the U.S. category leader with 76% share of the 50+kW on-road electric motorcycle segment. Along the way, led cultural collaborations and moments spanning PUMA, Pharrell, Dr. Woo and Tom Cruise at the Paris Olympics.
Nike
2021–2022
Director, Global Brand Strategy
Led the global brand strategy for Nike Kids, setting the long-term vision and seasonal direction across North America, Greater China, EMEA and APLA. Brought Product, Brand and Marketplace together around one global roadmap — and helped a 200+ person organization turn big strategy into work that could actually happen.
Nike
2018–2021
Director, North America Brand Strategy
Set brand strategy for Nike’s $15B+ North America business — its largest geography. Connected consumer insights, product priorities, marketplace opportunities and brand storytelling across everything from Basketball and Running to Sportswear, Women’s and Kids.
Nike
2016–2018
Director, North America Brand Operations
Managed the planning and allocation of $100M+ in annual marketing investment across some of Nike’s biggest businesses. Also helped bring some pretty iconic work to life — including the Emmy-winning Dream Crazy campaign and ComplexCon’s AF1 activation with Kobe Bryant and Kendrick Lamar.
Nike
2012–2016
Manager, Global Tech Brand Communications
Made corporate technology feel a little less corporate. Built Nike’s first Performance Bar experience across World Headquarters, led the Nike Maxim Awards with athlete and celebrity integration, and took Nike to Black Hat and RSA to convince some of the world’s best cybersecurity talent that working for a sportswear company might actually be interesting.
Millennium Partners
2008–2012
Marketing & Sales
Started my career in San Francisco working across luxury real estate, hospitality and some seriously ambitious experiences. Helped launch Millennium Tower and restaurants along Yerba Buena Lane, co-created its La Vie resident program and private digital community, and produced everything from celebrity-driven events to Icons of Design — a showcase that drew 5,000+ people and raised $45K+ for Bay Area nonprofits.
Executive expertise
- Brand Strategy
- Integrated Marketing
- Go-To-Market Strategy
- Consumer Insights
- Demand Generation
- Cultural Partnerships
- Retail + Marketplace
- Marketing Investment + Planning
- Team Leadership
Education
University of Oregon
Bachelor of Arts · Political Science + Business